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Concept Evaluation

Receive comprehensive market feedback on your new features and product lines.

Concept Reaction Scores
Understand how respondents rank your concept on a 5-point scale, and their word associated reactions to your ideas.
Business answers

  • Dwindle down to a few product ideas using real preference data.
  • Delve into the reasons behind reactions to each concept.
  • Understand how different concepts can impact your brand perception metrics.
  • See how your concepts affect perceptions of your competition.
  • Assess how concepts can affect additional brand KPIs including “uniqueness”, “easy to understand”, and “fits with brand”.
  • Filter data by demographics, psychographics, usage habits and more to easily compare consumer groups, identify untapped opportunities, or interesting anomalies in the data collected.

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