Test

Develop

Launch

Launch

Ad Testing

A/B test marketing materials.

Marketing Reaction Scores
Understand how respondents rank your ads on a 5-point scale, and their word associated reactions to your marketing materials.
Business answers

  • See how your marketing materials compare against each other.
  • Delve into the reasons behind reactions to each ad.
  • Observe how different marketing materials affect changes in perception of your product/ brand and those of your competitors.
  • Filter data by demographics, psychographics, usage habits and more to easily compare consumer groups, identify opportunities, or interesting anomalies in the data collected.

Related case studies

Launch

Zectr identified & tracked likely COVID cases in Honduras based on survey responses

June 7, 2021
#consumer journey #Market Segmentation
Launch

Zectr analyzed & reported upon the impact of COVID on Chinese consumers within 30 hours

June 7, 2021
#consumer journey #Market Segmentation
Launch

HKSAR industry association wanted to identify how to position their venue & attract visitors

June 7, 2021
#Market Segmentation #Brand tracking
All case studies

More solutions

All solutions