Final outcomes
Client results
Client learned the product and business model mix that has the biggest opportunity in Hong Kong within days and subsequently had similar research done in Indonesia.
Cost savings
US$ 12,000
Time savings
5 weeks+
Client objective
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Test 2 product type descriptions
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Test 10 product features
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Test 6 branding dimensions
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Test 3 business models
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Compare against competitor products and pricing
Zectr solutions
Analysis & findings
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Best choice of business model
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Best product line and ideal pricing
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Market sizing for all alternatives
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Gap analysis and positioning
