Test

Develop

Launch

Published in Case Studies · April 25, 2021

Client objective
  • Test 2 packaging concepts
  • Test 3 logo designs
  • Test 3 product concepts and descriptions
  • Analyse and compare against one competitors' packaging
Zectr solutions
Analysis & findings
  • Best packaging and logo design
  • Concept optimization
  • Consumer understanding

“The research covered 5 of our strategic global markets and Zectr navigated all markets, identified local consumer needs and preferences, and helped us optimize our packaging for a successful launch. I would recommend Zectr to other brands looking to conduct global packaging research studies.”

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